In July 2024, Kendrick Lamar shot the ‘Not Like Us’ music video in Compton, California. The production drew crowds that snarled local businesses. The Compton Courthouse has caused disruptions at a nearby strip mall. Fans packed the parking lot to catch a glimpse of Lamar. Unfortunately, business owners were forced to shut their shops, incurring losses. They estimate they lost thousands of dollars during the shoot.
Concerns Over Communication
Business owners were frustrated by the lack of communication from city officials. They say they were not given prior notice of the video shoot, which made them ill-prepared for the large numbers of people and the subsequent disruptions. They are asking for payouts from Lamar, his production company PGLang, or the city government.
Positive Outcomes for Some
For some businesses, the production extravaganza was less than great in its aftermath, while others thrived. Tam’s Burgers #21, which appears in the music video, experienced an influx of foot traffic. Managers said sales were up 30 percent to 40 percent during the filming. Subsequently, artists painted a mural celebrating Lamar and “Not Like Us” on the restaurant’s outside wall.
Fashion Brands Experience Uptick
Fashion labels seen in the music video also experienced heightened visibility and sales. Willy Chavarria observed a significant boost in his brand’s visibility as his clothing gained attention in the video.
Call for Better Coordination
These businesses had contrasting experiences, underscoring the need for improved coordination in large-scale productions. Better coordination between city officials, film crews, and local businesses could ease the disruption and guarantee that all parties profit from such high-profile occasions.
